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Manager/Sr.Manager – Digital & Business Strategy

Experience of 3-7 years (Manager) or 7-12 years (Sr. Manager) in

  • Management consulting or corporate/business strategy 
  • Implementing strategic and large-scale initiatives/projects in a change-oriented,
    fast-paced environment 
  • Knowledge of advertising solutions and the media landscape, online and offline would
    be a plus

Qualities:

  • Ability to be data-driven and highly analytical, with demonstrated experience in translating data and trends into recommendations, strategies, and actionable insights
  • Ability to think strategically about complex issues and develop recommendations and action plans.
  • Ability to lead and manage multiple projects.
  • Ability to identify and prioritize strategic and/or tactical business opportunities.
  • Acquire knowledge of the client landscape, products, and key business issues in order to tailor recommendations accordingly.
  • Excellent executive presence, with an ability to interpret large data, present it in a meaningful and simple manner, and drive data-based decision making
  • Ability to thrive in fast-paced environments and successfully navigate executive stakeholders with varying interests

 

Responsibilities:

  • Drive strategy for top brands across various industry verticals. These are typically brands with marketing budgets varying from INR 5 to 25 crores per annum per brand
  • Develop credibility with CXOs and serve as a trusted consultant to drive marketing and digital strategy by understanding business drivers and identifying opportunities for growth
  • Build relationships with the clients and drive business outcomes with the rest of the team
  • It will be an individual contributor role

About Social Beat

Founded in 2012, Social Beat is a digital growth partner for hyperscaling startups and top brands in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai, they are India’s fastest-growing independent digital marketing solutions company. They manage 4% of digital media investment in India and are Premier Partners with Google, Facebook, Linkedin, and Amazon. They work as extended growth teams at startups including Khatabook, mFine, Rupeek, boAt, ZestMoney, Matrimony, Chumbak, Paytm & Pinelabs, and with top brands including ITC, Jaquar, Tata Cliq, Hotstar, Himalaya, Sundaram Mutual, and Isuzu on driving innovation through a combination of creativity and performance.

Senior Manager – Video & Creative Strategy

Job Description:

  • Conceptualise and execute insight-driven digital video content solutions for brands across categories. 
  • Ideate and churn creative pitches for current and prospective clients, develop communication strategy from understanding campaign overview to executing project plans. Drive the pitch process along with the team. 
  • Liaise with clients and internal stakeholders to understand video requirements, supervise, and drive all stages of video content production (concept development, production planning, design coordination, post-production, final deliverables, etc.).
  • Lead the team to break down brand/agency briefs to identify ‘Video Ask’. Draw a creative video brief, organise ideations, inspire the team to the right direction of ideas + review, own & present the desired final docket of video ideas.
  • Manage a team of creative professionals consisting of scriptwriters, editors, project coordinators, and designers – set team goals and objectives and collectively work towards achieving them. Lead, mentor, and manage the team from the perspective of prioritisation, workload management, resource allocation, return on investments & hiring.
  • Anticipate and provide solutions for roadblocks, create, and streamline efficient workflows as needed; refine internal process requirements, and organize L&D for the team.

 

About The Candidate

  • A passion for all things creative and digital
  • Passionate about the ad and film world
  • Leadership skills, ability to lead and grow a team
  • Great communication with strong interpersonal skills
  • Excellent writing skills 
  • A knack for editing and proofreading content 
  • A deep understanding of digital platforms
  • Ability to visualise and narrate ideas 
  • Good research skills, curious and interested in learning new topics
  • Eager to grow and learn new skills
  • A go-getter, self-starter, team player, with a positive attitude
  • Planned, organised, with attention to detail

Senior Manager – Digital Marketing

General:

  • Expertise in driving performance marketing campaigns across various Digital Channels 
  • Experience in building communication strategies and creative approach as well as visibility for branding campaigns 
  • Understanding of aspects of Digital Marketing such as SEO, SEM etc.

 

Experience: Must have minimum 5 years experience in:

  • Planning and implementing performance marketing campaigns to drive business goals 
  • Creating extensive analytical reports to gain insights and help optimize performance marketing campaigns 
  • In-depth understanding of Social Media Platforms
  • Implement SOPs, track budgets, follow processes, evaluate TATs and set expectations streamlining the communication functions between stakeholders and employees
  • Responsible for creating a team culture that is built on quality, trust and superior specialist skill sets, that breeds success, fosters effective teamwork and relationships at the workplace
  • Hands on experience on Facebook/ Google/ Native/ Affiliate Advertising
  • A/B Testing for various creative and communication experiments to drive better performance on campaigns 
  • Brand building strategy to drive visibility for India’s top brands 
  • Client Servicing to be exemplary in order to drive client success 
  • Identify opportunities within the teams to take up more business/ projects and work with BD to plug the gaps

 

Platforms:

  • Facebook Ads Manager
  • Google (Search, Display, Discovery etc)
  • Social Media Channels such as – Facebook, Instagram, Twitter etc
  • Google Analytics
  • Google Trends
  • Social Media Listening Tools
  • Social Media Analyzing tools

 

Qualities:

  • Analytical with a strong understanding of digital marketing
  • Updated on the latest trends on the above mentioned platforms
  • Supporting and mentoring team members (team size of 3-5 initially)

 

Responsibilities:

  • Drive digital marketing strategy for some of the leadings brands in the country
  • Build relationships with the clients and drive marketing objectives
  • Lead and mentor the team to drive exponential growth for clients
  • Training the team on various aspects of digital marketing
  • Lead on pitches and conversations to drive new business acquisition
  • Training Media Team members on various aspects of paid media

Lead – Video Projects

Job Description:

The ideal candidate is a creative problem solver with a deep interest in digital video making.
As Lead- Video Projects, the candidate will be responsible for a team of Video Project Specialists in managing Video Content Conception, Pitching, Video Client Servicing and Project Management for the allocated portfolio of clients.

Video Content:

  • Conceive and execute large scale video-driven campaigns for key clients alongside the other departments of the video team & the client servicing team.
  • Ability to develop a fundamental understanding of the brand and target group and ideate on appropriate digital films/campaigns
  • In-depth knowledge of ideating for different digital formats and platforms and training team members on the same (and) Ensure implementation of new trends, best practises on the different platforms
  • Training team members in conducting secondary research for creative briefs to better understand topic/brand/target audience
  • Ensure error free deliverables across all stages (pitch-concept-script-design-edit) of a video campaign and train team members on quality checks

Pitching:

  • Lead on new-business and existing client pitches to deliver high quality campaign ideas
  • Put down communication and video ideas and pitch to clients with effective narrations
  • Guide team members to put together video slides and deliver a pitch, and review their work

Client Servicing:

  • Connect with key clients to understand video requirements, narrate ideas, communicate any key issues, and receive feedback
  • To be approached by client as an expert in video marketing
  • Train team members on client interactions, and verbal and written communication

Project Management:

  • Oversee allocated clients’ video projects, monitor and track progress
  • Work closely & effectively with the Scriptwriting, Designing, Editing and Social Media teams to deliver quality video campaigns.
  • Train team members on breaking down creative video briefs
  • Regular reviews of key video clients with team members, anticipate and troubleshoot any challenges
  • Consistently review internal process and modify for productivity and efficient workflow systems
  • Track revenue and upsell to video clients, maintaining target revenue productivity
  • Follow up on payments, sharing invoices, and maintaining a track on total revenue via Video

About The Candidate:

  • Passionate about the ad and film world
  • Great communication with strong interpersonal skills
  • Ability to communicate confidently with key clients and maintain good rapports
  • Ability to analyse and breakdown creative briefs – and manage team to ideate and execute appropriate campaigns
  • Good research skills, curious and interested in learning new topics
  • A team player who can understand and utilize talent across different video departments efficiently
  • Eager to grow and learn new skills
  • A go-getter, self-starter, with a positive attitude
  • Planned, organized, with attention to detail

HR Specialist

Job Description:

  • Basic knowledge of working with various sourcing avenues (Naukri, Linked-In, Career page, Referrals, Headhunting, Social Media websites, etc.)
  • Working knowledge of interview techniques and applicant screening methods.
  • Strong ability to attract, assess, and secure talent (at all levels) from the digital marketing industry.
  • Be able to encompass all stages of the hiring process including partnering with hiring managers/stakeholders, other talent acquisition professionals, and HR business partners on succession planning, position strategy, and candidate requirements, as well as developing sourcing strategies to target and assess top talent and negotiating and closing offers.
  • The ability to build internal and external networks, along with a solid foundation of across-level recruiting skills and experience.
  • Accountable for driving and maintaining a competitor strategy for talent acquisition at Social Beat to ensure that we identify, target, and engage with the top talent in today’s digital marketing marketplace.
  • Experience in negotiating offers and closing candidates successfully.

Required Candidate Profile:

  • You’re charged with finding the most interesting candidates who bring an entrepreneurial spirit and a diversity of thought to their work.
  • Passionate and hungry for hiring quality.
  • Process-driven and well organized.
  • You are also comfortable with numbers and drawing insights from analytics to make our hiring process smarter and more efficient.
  • Strong Analytical skills and Negotiation skills.
  • Comes with a proven track record of closing hard-to-find positions (preferably digital marketing) with quality candidates.
  • Detail-oriented
  • Organized and data-driven

Creative Designer

General Knowledge:

  • Understanding of creative and visual and aesthetic aspects of designing
  • Understanding of design specifications for creatives for advertising digitally

Experience: 1-3 years of experience in:

  • Designing ad-creatives for social media campaigns
  • Designing websites/ mobile apps

Softwares:

  • Photoshop
  • Indesign
  • Illustrator and their likes

Qualities:

  • Thinking outside the box
  • Aesthetic sense
  • Eye for detail
  • Constant hunger to learn experiment more

Responsibilities:

  • Ideate and design creatives for social media campaigns
  • Design website banners and logos and Apps
  • Provide guidance to the Web Team to enhance a website’s experience

Sr Manager – Shopify Developer

We’re seeking a Shopify Developer for a Sr Manager position, whose key responsibilities include completing web development projects, managing, and growing a team. This role requires strong leadership, as well as a seasoned commercial and problem-solving mindset.

Responsibility:

  • Working knowledge of the Shopify platform, as well as exposure to application development and the use of storefront APIs to extend Shopify functionality
  • Strong knowledge of liquid programming language and experience in development and application of custom/bespoke Shopify theme and modify pre-existing template(s)
  • Collaborating with the UX and UI design teams to produce seamless, robust, and responsive front-end user experiences
  • Manage multiple projects simultaneously, and be able to address their specific needs and requirements at a moment’s notice
  • Understand business needs that drive project features & functions and provide internal consultation
  • Create and build tracking and conversion funnels and focus on improving business metrics in order to implement optimizations for eComm conversions
  • Recruit developers, coordinate their training, and encourage their advancement.
  • Proficiency in and understanding of best practices for HTML5, CSS, JavaScript/Jquery
  • Have experience in migrating the e-commerce ecosystem in Shopify, Integrating third-party systems and Shopify supported apps
  • Strong understanding of the e-commerce principles and the associated technology/tools
  • Comfortable using version control systems (Bitbucket/GitHub)
  • The ability to use Shopify Plus features including scripts and flow to best utilize the front and back-end capabilities of the Shopify platform in building, launching and maintaining Shopify web-stores
  • Strong skills in MySQL, CSS, HTML5, jQuery, JavaScript, Web Services
  • Knowledge of additional platforms will be a plus
  • Strong Object Oriented Programming concepts

Bonus Points:

  • Experience with Bootstrap is strongly preferred
  • Experience with Vue.js, SASS, Webpack, Gulp
  • Superb troubleshooting & debugging skills
  • Able to work effectively in a fluid, fast-paced environment
  • A disciplined approach to testing and quality assurance
  • Positive attitude, high energy, and love for broadening web development skill set

Requirement:

  • Education: Bachelor’s Degree in IT, Computer Science, Computer Programming, or a similar field
  • 5+ years of experience developing within the Shopify and Shopify Plus platforms
  • 5+ years of experience in front-end technologies including, but not limited to, JavaScript, AJAX, HTML, CSS, SASS, XML
  • Shopify Plus experience is a must
  • Possess strong leadership skills, including managing, coaching and mentoring a team
  • Strong hands-on experience in daily eComm execution and process optimization
  • Interest in staying current and applying the most current best practices
  • Able to work effectively in a fluid, fast-paced environment
  • A disciplined approach to testing and quality assurance
  • Positive attitude, high energy, and love for broadening web development skill set

Content Marketing Specialist

Role Description for Content Marketing Specialist:

  • Writing various types of content (blogs, video, website, social media) for some of the biggest brands in India.
  • Analyzing what kind of content is working through Google Analytics, Google Search Console.
  • Conceptualizing end-to-end content marketing strategies for brands of varying sectors including real estate, BFSI, B2B, Retail, Finance, etc.
  • Collaborating with the SEO team to increase blog traffic and ranking on page one of Google search results.
  • Working closely with clients to understand their requirements and goals and crafting customized and creative content marketing solutions for them.
  • Learning how to utilize social media advertising to promote content on LinkedIn and Facebook and YouTube
  • A chance to be a part of a growing team of passionate writers and content marketers.

Requirements:

  • Freshers or anyone with experience in long-form content creation
  • Passion for marketing on Google and YouTube
  • Fluency in written and spoken English
  • Top-notch communication skills to coordinate with clients and the extended team

Bonus:

  • Experience working with Google Suite – Google Docs, Google Slides & Google Sheets
  • Experience working with WordPress.
  • Fluency in writing and speaking another regional language other than English. Preferably Hindi.

Manager – Paid Digital Media

General:

  • Strong experience in driving performance and branding campaigns, specially on Facebook
  • Business understanding of how users/leads flow through the funnel

 

Experience: 3-5 years of experience in

  • Planning, implementing and reporting the performance of paid social media campaigns to drive business outcomes
  • Media Planning for brand and performance Campaigns
  • Building and Leading a team

 

Platforms:

  • Facebook Ads
  • Optional: Mobile attribution platforms (e.g. Appsflyer, Branch)
  • Optional: Google Analytics and Analytics Automation (e.g. DataStudio)

 

Qualities:

  • Analytical with a strong understanding of digital advertising
  • Updated on the latest trends on the above mentioned platforms
  • Supporting and mentoring team members (team size of 2-3 initially)

 

Responsibilities:

  • Drive strategy for large scale campaigns (typical budgets of INR 5 to 25 crores per annum per client)
  • Build relationships with the clients and drive business outcomes from the media perspective
  • Lead and mentor the team to Plan, execute and optimise campaigns
  • Guiding the media and creative team on A/B testing with different ad creatives and landing pages to improve CTR
  • Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates to the team
  • Training Media Team members on various aspects of paid social media

Digital Marketing Manager

General Knowledge:

  • Strong experience of 4 to 5 years in driving performance and branding campaigns
    across Digital Channels
  • Basic understanding of various aspects of Digital Marketing such as SEO, SEM etc

Must have experience in:

  • Planning, implementing and reporting the performance of campaigns across various
    channels to drive business outcomes
  • Deep understanding of Social Media Platforms
  • Building and Leading a team
  • Hands on experience on Facebook Advertising

Platforms:

  • Facebook Ads Manager
  • Google (Search, Display, Discovery etc)
  • Social Media Channels such as – Facebook, Instagram, Twitter etc
  • Google Analytics
  • Google Trends
  • Social Media Listening Tools
  • Social Media Analyzing tools

Qualities:

  • Analytical with a strong understanding of digital marketing
  • Updated on the latest trends on the above mentioned platforms
  • Supporting and mentoring team members (team size of 3-5 initially)

Responsibilities:

  • Drive digital marketing strategy for some of the leadings brands in the country
  • Build relationships with the clients and drive marketing objectives
  • Lead and mentor the team to drive exponential growth for clients
  • Training the team on various aspects of digital marketing
  • Lead on pitches and conversations to drive new business acquisition
  • Training Media Team members on various aspects of paid media
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