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Paid Media Strategist

About The Job:

Develop and execute game-changing media strategies that tie back to our clients’ goals. As a Paid Media Strategist, you will brainstorm and put forth paid digital media strategies for all new clients that we pitch to at Social Beat, ranging from startups in the fintech, edtech, D2C space, and many enterprise clients. You will work extensively on new pitches for Social Beat’s Portfolio. For this purpose you will work collaboratively with our Business Development team.

You will be equally strategic, creative, and analytical. Switching seamlessly from a new client presentation, to writing an insightful analysis of campaign performance is no big deal for you. Measurement metrics like Sales, Cost Per Sale, CTRs, Assisted Conversions, Google Analytics, CPMs, Facebook Business Manager, DSPs, CPAs and dashboards alike are a few examples of words you use on a regular basis.

Key Technical Requirements:

  • You have an extensive track record of running and growing high performance, strategic paid media campaigns on Google Search/ Shopping/ Discovery, YouTube, Meta.
  • You are an engaging, confident communicator, with experience presenting advanced strategies to senior stakeholders
  • Your presentation skills top notch, and you are able to community key points, while navigating a pitch in the right direction
  • You are keen on diving deeper into researching the client’s business, understanding the market they operate in, understanding their competitive landscape
  • You have an appreciation for the craft of PPC, with an advanced understanding of Google Ads and Meta Ads
  • You enjoy working with others as a part of a team, and will have managed, mentored, or supported junior team members during your career

*Note: Execution of the media strategies is not in your KRA and will be handled by a different team.

Key Behaviourial Requirements:

  • Great communication with strong interpersonal skills
  • A knack for observing people, cultures, brands & markets
  • Good research skills, curious and interested in learning new topics
  • Eager to grow and learn new skills
  • A go-getter, self-starter, team player, with a positive attitude
  • Planned, organised, with attention to detail

Qualifications:

  • 3-5 years of experience in paid media, and digital media platforms. You could have worked at an agency or at a brand, and are super keen to help grow brands with a strategic approach to paid media
  • Working knowledge of different digital platforms, formats, ad formats etc
  • A bachelor’s degree is a must. An MBA is preferred but not required

Programmatic Specialist

Job Description:

Position Summary

The programmatic Specialist will focus on driving media activation and campaign management across agencies and partners. You will build infrastructure and capabilities for an agency and drive media strategy with customers and agencies. You’ll act as the connection between the Campaign Management team and customers for current campaign performance, future programmatic strategy. You’ll proactively navigate multiple stakeholders, bridge organizational and structural gaps, and mobilize internal resources to deliver a seamless experience for agencies, partners and customers, on Display and Video 360 (DV360).

Key Responsibility Areas

  • Using your analytical mindset, you will be responsible for the platform strategy, execution, performance, and reporting of the media campaign across all programmatic buying platforms
  • Be the programmatic expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives
  • Build training materials and best practice documentation
  • Leverage first-party and third-party data for targeting and insights
  • Oversee the work of one specialist, train technical knowledge and manage workflow
  • Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively manage campaign execution
  • Responsible for overseeing client pacing & performance across digital media portfolio
  • Recommend forward-thinking strategies and innovations
  • Proactively working with client services on campaign set-up and optimization strategy
  • Work with the data teams to provide analytical insights to the client

Skills

  • 1 – 2+ years of experience working in the programmatic digital media buying & planning space with focus a on programmatic strategy and execution
  • Demonstrates understanding of media basics and concepts
  • Working knowledge of Syndicated tools (GA, GDS, GTM, and etc)
  • Understanding of optimization platforms & trafficking platforms
  • Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc)
  • Team player
  • Thinks Strategically

Digital Marketing Analyst

Job Description:

Position Summary

A Digital Marketing Analyst’s job is to analyse the company’s digital marketing performance and propose actionable strategies to improve digital marketing performance and maximize returns. He/she should possess a data-driven mindset and be skilled at interpreting data and turning it into actionable insights.

Key Responsibility Areas

  • DSet up a tracking mechanism (e.g. event and conversion tracking) on the website and other digital assets such as mobile apps.
  • Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives.
  • Test, measure, analyze, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition, and increase customer lifetime value (LTV).
  • Set up dashboards and develop models for data presentation to head of departments and suggest recommendations for business performance improvement.
  • Work closely with in-house teams and maintain client relationships through scheduling regular meetings to go through reports and provide actionable insights.

Skills

  • 2 – 4+ years of experience working in media technology platforms.
  • Demonstrates understanding of media basics and concepts
  • Working knowledge of Syndicated tools (GA, GDS, GTM, and etc)
  • Understanding of optimization platforms & trafficking platforms
  • Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc)
  • Team player
  • Thinks Strategically

Manager/Lead – Marketplaces

Position Summary:

We are looking for a data-driven professional to develop, execute, optimize and plan media campaigns across e-commerce marketplaces in India (Amazon, Flipkart, Nykaa, BigBasket, Myntra, etc). We are looking for smart, passionate, and experienced professionals who want to be part of an innovative team in a rapidly evolving industry.

Key Responsibility Areas:

  • Creating and presenting strategic digital media plans for D2C and ecommerce brands based on sound analytics, supported by data.
  • Developing innovative solutions to continuously position as a cutting edge source for digital media strategy.
  • Create digital media strategy and campaign plans (propose, iterate as needed, and secure approval from clients)
  • Fair understanding of optimization techniques across marketplaces to drive the right ROAS (Return on Ad Spend).
  • Mentoring the junior team members.
  • Manage and engage with client counterparts and internal account teams for key account assignments.
  • An understanding of conversion rate optimization and A+ content optimization would be a plus.
  • Participate in new business pitches, etc.
  • Ensure plans are executed flawlessly.
  • Maintain status reports to ensure efficient workflow to meet deadlines and write reports of key meetings.
  • Lead and manage the budget and client billing process.

Skills:

  • 4-6+ years of experience working in working with various marketplaces (Amazon, Flipkart, Bigbasket, Nykaa, Myntra etc).
  • Demonstrates understanding of media basics and concepts.
  • Working knowledge of Syndicated tools (Helium10, Shopify etc)
  • Understanding of optimization platforms & trafficking platforms.
  • Team player.
  • Thinks Strategically.

D2Scale by Social Beat:

  • Social Beat is one India’s leading digital agencies and we manage over 3% of the digital spends in India. Social Beat is a Facebook Business Partner & a Premier Google Partner.
  • D2Scale by Social Beat is an E-commerce Centre of Excellence, enabling D2C brands to rise to the impossible. D2Scale is the go to partner for e-commerce brands to help build a loved D2C brand with a focus on sales, customer experience & brand building.
  • We are a bunch of happy crazy people who are driven by a desire to succeed and have fun along the way.

Growth Manager/ Senior Manager – ecommerce

Job Overview:

Candidate with sound knowledge and expertise in digital marketing with a minimum of 4+ years of experience handling eCommerce social media campaigns (paid & organic) and having a strong analytical and data-driven mindset.

Roles & Responsibilities:

  • In-depth understanding & hands-on experience in running ads across social networks.
  • Strong experience in creative & brand strategy to complement performance campaigns.
  • Own the growth responsibilities on the brands assigned.
  • Convert strategies into action by liaising with cross-functional leadership and drive the changes required.
  • Own client relations and keep a track of the market share and competitive strategies.
  • Build and manage a highly motivated team.

Requirement:

  • 4+ years of eCommerce growth/marketing experience.
  • Possess strong leadership skills, including managing, coaching, and mentoring a team.
  • Strong hands-on experience in daily eComm execution and process optimization.

D2Scale by Social Beat:

  • Social Beat is one India’s leading digital agencies and we manage over 3% of the digital spends in India. Social Beat is a Facebook Business Partner & a Premier Google Partner.
  • D2Scale by Social Beat is an E-commerce Centre of Excellence, enabling D2C brands to rise to the impossible. D2Scale is the go to partner for e-commerce brands to help build a loved D2C brand with a focus on sales, customer experience & brand building.
  • We are a bunch of happy crazy people who are driven by a desire to succeed and have fun along the way.

HR Recruiter

Job Description:

  • Designing and implementing the overall recruiting strategy.
  • Sourcing and attracting candidates by using databases, social media platforms and recruitment platforms like LinkedIn Talent Solution.
  • Screening and filtering candidates for open positions.
  • Collaborate with hiring managers to understand requirements in their respective teams.
  • Collaborate with consultants to bring best talent onboard.
  • Prepare recruitment materials and post jobs to appropriate job board.
  • Conduct interviews using various reliable recruiting and selection tools/methods to filter candidates.
  • Assess applicant’s relevant knowledge, skills, soft skills, experience, aptitudes and culture fitness.
  • Onboard new employees in order to become fully integrated.
  • Monitor and apply HR recruiting best practices.
  • Provide analytical and well documented recruiting reports to the rest of the HR team and hiring managers.

Requirements:

  • Excellent written and verbal communication skills.
  • Proven expertise of 2-4 years in recruitment and talent acquisition.
  • Immediate Joiners will be preferred.

Manager/Sr.Manager – Digital & Business Strategy

Experience of 3-7 years (Manager) or 7-12 years (Sr. Manager) in

  • Management consulting or corporate/business strategy 
  • Implementing strategic and large-scale initiatives/projects in a change-oriented,
    fast-paced environment 
  • Knowledge of advertising solutions and the media landscape, online and offline would
    be a plus

Qualities:

  • Ability to be data-driven and highly analytical, with demonstrated experience in translating data and trends into recommendations, strategies, and actionable insights
  • Ability to think strategically about complex issues and develop recommendations and action plans.
  • Ability to lead and manage multiple projects.
  • Ability to identify and prioritize strategic and/or tactical business opportunities.
  • Acquire knowledge of the client landscape, products, and key business issues in order to tailor recommendations accordingly.
  • Excellent executive presence, with an ability to interpret large data, present it in a meaningful and simple manner, and drive data-based decision making
  • Ability to thrive in fast-paced environments and successfully navigate executive stakeholders with varying interests

 

Responsibilities:

  • Drive strategy for top brands across various industry verticals. These are typically brands with marketing budgets varying from INR 5 to 25 crores per annum per brand
  • Develop credibility with CXOs and serve as a trusted consultant to drive marketing and digital strategy by understanding business drivers and identifying opportunities for growth
  • Build relationships with the clients and drive business outcomes with the rest of the team
  • It will be an individual contributor role

About Social Beat

Founded in 2012, Social Beat is a digital growth partner for hyperscaling startups and top brands in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai, they are India’s fastest-growing independent digital marketing solutions company. They manage 4% of digital media investment in India and are Premier Partners with Google, Facebook, Linkedin, and Amazon. They work as extended growth teams at startups including Khatabook, mFine, Rupeek, boAt, ZestMoney, Matrimony, Chumbak, Paytm & Pinelabs, and with top brands including ITC, Jaquar, Tata Cliq, Hotstar, Himalaya, Sundaram Mutual, and Isuzu on driving innovation through a combination of creativity and performance.

Senior Manager – Digital Marketing

General:

  • Expertise in driving performance marketing campaigns across various Digital Channels 
  • Experience in building communication strategies and creative approach as well as visibility for branding campaigns 
  • Understanding of aspects of Digital Marketing such as SEO, SEM etc.

 

Experience: Must have minimum 5 years experience in:

  • Planning and implementing performance marketing campaigns to drive business goals 
  • Creating extensive analytical reports to gain insights and help optimize performance marketing campaigns 
  • In-depth understanding of Social Media Platforms
  • Implement SOPs, track budgets, follow processes, evaluate TATs and set expectations streamlining the communication functions between stakeholders and employees
  • Responsible for creating a team culture that is built on quality, trust and superior specialist skill sets, that breeds success, fosters effective teamwork and relationships at the workplace
  • Hands on experience on Facebook/ Google/ Native/ Affiliate Advertising
  • A/B Testing for various creative and communication experiments to drive better performance on campaigns 
  • Brand building strategy to drive visibility for India’s top brands 
  • Client Servicing to be exemplary in order to drive client success 
  • Identify opportunities within the teams to take up more business/ projects and work with BD to plug the gaps

 

Platforms:

  • Facebook Ads Manager
  • Google (Search, Display, Discovery etc)
  • Social Media Channels such as – Facebook, Instagram, Twitter etc
  • Google Analytics
  • Google Trends
  • Social Media Listening Tools
  • Social Media Analyzing tools

 

Qualities:

  • Analytical with a strong understanding of digital marketing
  • Updated on the latest trends on the above mentioned platforms
  • Supporting and mentoring team members (team size of 3-5 initially)

 

Responsibilities:

  • Drive digital marketing strategy for some of the leadings brands in the country
  • Build relationships with the clients and drive marketing objectives
  • Lead and mentor the team to drive exponential growth for clients
  • Training the team on various aspects of digital marketing
  • Lead on pitches and conversations to drive new business acquisition
  • Training Media Team members on various aspects of paid media

Lead – Video Projects

Job Description:

The ideal candidate is a creative problem solver with a deep interest in digital video making.
As Lead- Video Projects, the candidate will be responsible for a team of Video Project Specialists in managing Video Content Conception, Pitching, Video Client Servicing and Project Management for the allocated portfolio of clients.

Video Content:

  • Conceive and execute large scale video-driven campaigns for key clients alongside the other departments of the video team & the client servicing team.
  • Ability to develop a fundamental understanding of the brand and target group and ideate on appropriate digital films/campaigns
  • In-depth knowledge of ideating for different digital formats and platforms and training team members on the same (and) Ensure implementation of new trends, best practises on the different platforms
  • Training team members in conducting secondary research for creative briefs to better understand topic/brand/target audience
  • Ensure error free deliverables across all stages (pitch-concept-script-design-edit) of a video campaign and train team members on quality checks

Pitching:

  • Lead on new-business and existing client pitches to deliver high quality campaign ideas
  • Put down communication and video ideas and pitch to clients with effective narrations
  • Guide team members to put together video slides and deliver a pitch, and review their work

Client Servicing:

  • Connect with key clients to understand video requirements, narrate ideas, communicate any key issues, and receive feedback
  • To be approached by client as an expert in video marketing
  • Train team members on client interactions, and verbal and written communication

Project Management:

  • Oversee allocated clients’ video projects, monitor and track progress
  • Work closely & effectively with the Scriptwriting, Designing, Editing and Social Media teams to deliver quality video campaigns.
  • Train team members on breaking down creative video briefs
  • Regular reviews of key video clients with team members, anticipate and troubleshoot any challenges
  • Consistently review internal process and modify for productivity and efficient workflow systems
  • Track revenue and upsell to video clients, maintaining target revenue productivity
  • Follow up on payments, sharing invoices, and maintaining a track on total revenue via Video

About The Candidate:

  • Passionate about the ad and film world
  • Great communication with strong interpersonal skills
  • Ability to communicate confidently with key clients and maintain good rapports
  • Ability to analyse and breakdown creative briefs – and manage team to ideate and execute appropriate campaigns
  • Good research skills, curious and interested in learning new topics
  • A team player who can understand and utilize talent across different video departments efficiently
  • Eager to grow and learn new skills
  • A go-getter, self-starter, with a positive attitude
  • Planned, organized, with attention to detail

HR Specialist

Job Description:

  • Basic knowledge of working with various sourcing avenues (Naukri, Linked-In, Career page, Referrals, Headhunting, Social Media websites, etc.)
  • Working knowledge of interview techniques and applicant screening methods.
  • Strong ability to attract, assess, and secure talent (at all levels) from the digital marketing industry.
  • Be able to encompass all stages of the hiring process including partnering with hiring managers/stakeholders, other talent acquisition professionals, and HR business partners on succession planning, position strategy, and candidate requirements, as well as developing sourcing strategies to target and assess top talent and negotiating and closing offers.
  • The ability to build internal and external networks, along with a solid foundation of across-level recruiting skills and experience.
  • Accountable for driving and maintaining a competitor strategy for talent acquisition at Social Beat to ensure that we identify, target, and engage with the top talent in today’s digital marketing marketplace.
  • Experience in negotiating offers and closing candidates successfully.

Required Candidate Profile:

  • You’re charged with finding the most interesting candidates who bring an entrepreneurial spirit and a diversity of thought to their work.
  • Passionate and hungry for hiring quality.
  • Process-driven and well organized.
  • You are also comfortable with numbers and drawing insights from analytics to make our hiring process smarter and more efficient.
  • Strong Analytical skills and Negotiation skills.
  • Comes with a proven track record of closing hard-to-find positions (preferably digital marketing) with quality candidates.
  • Detail-oriented
  • Organized and data-driven
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