High Priority Archives

Paid Media Strategist

About The Job:

Develop and execute game-changing media strategies that tie back to our clients’ goals. As a Paid Media Strategist, you will brainstorm and put forth paid digital media strategies for all new clients that we pitch to at Social Beat, ranging from startups in the fintech, edtech, D2C space, and many enterprise clients. You will work extensively on new pitches for Social Beat’s Portfolio. For this purpose you will work collaboratively with our Business Development team.

You will be equally strategic, creative, and analytical. Switching seamlessly from a new client presentation, to writing an insightful analysis of campaign performance is no big deal for you. Measurement metrics like Sales, Cost Per Sale, CTRs, Assisted Conversions, Google Analytics, CPMs, Facebook Business Manager, DSPs, CPAs and dashboards alike are a few examples of words you use on a regular basis.

Key Technical Requirements:

You have an extensive track record of running and growing high performance, strategic paid media campaigns on Google Search/ Shopping/ Discovery, YouTube, Meta.
You are an engaging, confident communicator, with experience presenting advanced strategies to senior stakeholders
Your presentation skills top notch, and you are able to community key points, while navigating a pitch in the right direction
You are keen on diving deeper into researching the client’s business, understanding the market they operate in, understanding their competitive landscape
You have an appreciation for the craft of PPC, with an advanced understanding of Google Ads and Meta Ads
You enjoy working with others as a part of a team, and will have managed, mentored, or supported junior team members during your career

*Note: Execution of the media strategies is not in your KRA and will be handled by a different team.

Key Behaviourial Requirements:

Great communication with strong interpersonal skills
A knack for observing people, cultures, brands & markets
Good research skills, curious and interested in learning new topics
Eager to grow and learn new skills
A go-getter, self-starter, team player, with a positive attitude
Planned, organised, with attention to detail

Qualifications:

3-5 years of experience in paid media, and digital media platforms. You could have worked at an agency or at a brand, and are super keen to help grow brands with a strategic approach to paid media
Working knowledge of different digital platforms, formats, ad formats etc
A bachelor’s degree is a must. An MBA is preferred but not required

Programmatic Specialist

Job Description:

Position Summary

The programmatic Specialist will focus on driving media activation and campaign management across agencies and partners. You will build infrastructure and capabilities for an agency and drive media strategy with customers and agencies. You’ll act as the connection between the Campaign Management team and customers for current campaign performance, future programmatic strategy. You’ll proactively navigate multiple stakeholders, bridge organizational and structural gaps, and mobilize internal resources to deliver a seamless experience for agencies, partners and customers, on Display and Video 360 (DV360).

Key Responsibility Areas

Using your analytical mindset, you will be responsible for the platform strategy, execution, performance, and reporting of the media campaign across all programmatic buying platforms
Be the programmatic expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives
Build training materials and best practice documentation
Leverage first-party and third-party data for targeting and insights
Oversee the work of one specialist, train technical knowledge and manage workflow
Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively manage campaign execution
Responsible for overseeing client pacing & performance across digital media portfolio
Recommend forward-thinking strategies and innovations
Proactively working with client services on campaign set-up and optimization strategy
Work with the data teams to provide analytical insights to the client

Skills

1 – 2+ years of experience working in the programmatic digital media buying & planning space with focus a on programmatic strategy and execution
Demonstrates understanding of media basics and concepts
Working knowledge of Syndicated tools (GA, GDS, GTM, and etc)
Understanding of optimization platforms & trafficking platforms
Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc)
Team player
Thinks Strategically

Digital Marketing Analyst

Job Description:

Position Summary

A Digital Marketing Analyst’s job is to analyse the company’s digital marketing performance and propose actionable strategies to improve digital marketing performance and maximize returns. He/she should possess a data-driven mindset and be skilled at interpreting data and turning it into actionable insights.

Key Responsibility Areas

DSet up a tracking mechanism (e.g. event and conversion tracking) on the website and other digital assets such as mobile apps.
Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives.
Test, measure, analyze, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition, and increase customer lifetime value (LTV).
Set up dashboards and develop models for data presentation to head of departments and suggest recommendations for business performance improvement.
Work closely with in-house teams and maintain client relationships through scheduling regular meetings to go through reports and provide actionable insights.

Skills

2 – 4+ years of experience working in media technology platforms.
Demonstrates understanding of media basics and concepts
Working knowledge of Syndicated tools (GA, GDS, GTM, and etc)
Understanding of optimization platforms & trafficking platforms
Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc)
Team player
Thinks Strategically

To Apply click here : https://hr-1.in/Home/go?path=1824ab

Manager/Lead – Marketplaces

Position Summary:

We are looking for a data-driven professional to develop, execute, optimize and plan media campaigns across e-commerce marketplaces in India (Amazon, Flipkart, Nykaa, BigBasket, Myntra, etc). We are looking for smart, passionate, and experienced professionals who want to be part of an innovative team in a rapidly evolving industry.

Key Responsibility Areas:

Creating and presenting strategic digital media plans for D2C and ecommerce brands based on sound analytics, supported by data.
Developing innovative solutions to continuously position as a cutting edge source for digital media strategy.
Create digital media strategy and campaign plans (propose, iterate as needed, and secure approval from clients)
Fair understanding of optimization techniques across marketplaces to drive the right ROAS (Return on Ad Spend).
Mentoring the junior team members.
Manage and engage with client counterparts and internal account teams for key account assignments.
An understanding of conversion rate optimization and A+ content optimization would be a plus.
Participate in new business pitches, etc.
Ensure plans are executed flawlessly.
Maintain status reports to ensure efficient workflow to meet deadlines and write reports of key meetings.
Lead and manage the budget and client billing process.

Skills:

4-6+ years of experience working in working with various marketplaces (Amazon, Flipkart, Bigbasket, Nykaa, Myntra etc).
Demonstrates understanding of media basics and concepts.
Working knowledge of Syndicated tools (Helium10, Shopify etc)
Understanding of optimization platforms & trafficking platforms.
Team player.
Thinks Strategically.

D2Scale by Social Beat:

Social Beat is one India’s leading digital agencies and we manage over 3% of the digital spends in India. Social Beat is a Facebook Business Partner & a Premier Google Partner.
D2Scale by Social Beat is an E-commerce Centre of Excellence, enabling D2C brands to rise to the impossible. D2Scale is the go to partner for e-commerce brands to help build a loved D2C brand with a focus on sales, customer experience & brand building.
We are a bunch of happy crazy people who are driven by a desire to succeed and have fun along the way.

HR Recruiter

Job Description:

Designing and implementing the overall recruiting strategy.
Sourcing and attracting candidates by using databases, social media platforms and recruitment platforms like LinkedIn Talent Solution.
Screening and filtering candidates for open positions.
Collaborate with hiring managers to understand requirements in their respective teams.
Collaborate with consultants to bring best talent onboard.
Prepare recruitment materials and post jobs to appropriate job board.
Conduct interviews using various reliable recruiting and selection tools/methods to filter candidates.
Assess applicant’s relevant knowledge, skills, soft skills, experience, aptitudes and culture fitness.
Onboard new employees in order to become fully integrated.
Monitor and apply HR recruiting best practices.
Provide analytical and well documented recruiting reports to the rest of the HR team and hiring managers.

Requirements:

Excellent written and verbal communication skills.
Proven expertise of 2-4 years in recruitment and talent acquisition.
Immediate Joiners will be preferred.

Manager/Sr.Manager – Digital & Business Strategy

Experience of 3-7 years (Manager) or 7-12 years (Sr. Manager) in

Management consulting or corporate/business strategy
Implementing strategic and large-scale initiatives/projects in a change-oriented,
fast-paced environment
Knowledge of advertising solutions and the media landscape, online and offline would
be a plus

Qualities:

Ability to be data-driven and highly analytical, with demonstrated experience in translating data and trends into recommendations, strategies, and actionable insights
Ability to think strategically about complex issues and develop recommendations and action plans.
Ability to lead and manage multiple projects.
Ability to identify and prioritize strategic and/or tactical business opportunities.
Acquire knowledge of the client landscape, products, and key business issues in order to tailor recommendations accordingly.
Excellent executive presence, with an ability to interpret large data, present it in a meaningful and simple manner, and drive data-based decision making
Ability to thrive in fast-paced environments and successfully navigate executive stakeholders with varying interests

Responsibilities:

Drive strategy for top brands across various industry verticals. These are typically brands with marketing budgets varying from INR 5 to 25 crores per annum per brand
Develop credibility with CXOs and serve as a trusted consultant to drive marketing and digital strategy by understanding business drivers and identifying opportunities for growth
Build relationships with the clients and drive business outcomes with the rest of the team
It will be an individual contributor role

About Social Beat

Founded in 2012, Social Beat is a digital growth partner for hyperscaling startups and top brands in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai, they are India’s fastest-growing independent digital marketing solutions company. They manage 4% of digital media investment in India and are Premier Partners with Google, Facebook, Linkedin, and Amazon. They work as extended growth teams at startups including Khatabook, mFine, Rupeek, boAt, ZestMoney, Matrimony, Chumbak, Paytm & Pinelabs, and with top brands including ITC, Jaquar, Tata Cliq, Hotstar, Himalaya, Sundaram Mutual, and Isuzu on driving innovation through a combination of creativity and performance.

Senior Manager – Digital Marketing

General:

Expertise in driving performance marketing campaigns across various Digital Channels
Experience in building communication strategies and creative approach as well as visibility for branding campaigns
Understanding of aspects of Digital Marketing such as SEO, SEM etc.

Experience: Must have minimum 5 years experience in:

Planning and implementing performance marketing campaigns to drive business goals
Creating extensive analytical reports to gain insights and help optimize performance marketing campaigns
In-depth understanding of Social Media Platforms
Implement SOPs, track budgets, follow processes, evaluate TATs and set expectations streamlining the communication functions between stakeholders and employees
Responsible for creating a team culture that is built on quality, trust and superior specialist skill sets, that breeds success, fosters effective teamwork and relationships at the workplace
Hands on experience on Facebook/ Google/ Native/ Affiliate Advertising
A/B Testing for various creative and communication experiments to drive better performance on campaigns
Brand building strategy to drive visibility for India’s top brands
Client Servicing to be exemplary in order to drive client success
Identify opportunities within the teams to take up more business/ projects and work with BD to plug the gaps

Platforms:

Facebook Ads Manager
Google (Search, Display, Discovery etc)
Social Media Channels such as – Facebook, Instagram, Twitter etc
Google Analytics
Google Trends
Social Media Listening Tools
Social Media Analyzing tools

Qualities:

Analytical with a strong understanding of digital marketing
Updated on the latest trends on the above mentioned platforms
Supporting and mentoring team members (team size of 3-5 initially)

Responsibilities:

Drive digital marketing strategy for some of the leadings brands in the country
Build relationships with the clients and drive marketing objectives
Lead and mentor the team to drive exponential growth for clients
Training the team on various aspects of digital marketing
Lead on pitches and conversations to drive new business acquisition
Training Media Team members on various aspects of paid media

HR Specialist

Job Description:

Basic knowledge of working with various sourcing avenues (Naukri, Linked-In, Career page, Referrals, Headhunting, Social Media websites, etc.)
Working knowledge of interview techniques and applicant screening methods.
Strong ability to attract, assess, and secure talent (at all levels) from the digital marketing industry.
Be able to encompass all stages of the hiring process including partnering with hiring managers/stakeholders, other talent acquisition professionals, and HR business partners on succession planning, position strategy, and candidate requirements, as well as developing sourcing strategies to target and assess top talent and negotiating and closing offers.
The ability to build internal and external networks, along with a solid foundation of across-level recruiting skills and experience.
Accountable for driving and maintaining a competitor strategy for talent acquisition at Social Beat to ensure that we identify, target, and engage with the top talent in today’s digital marketing marketplace.
Experience in negotiating offers and closing candidates successfully.

Required Candidate Profile:

You’re charged with finding the most interesting candidates who bring an entrepreneurial spirit and a diversity of thought to their work.
Passionate and hungry for hiring quality.
Process-driven and well organized.
You are also comfortable with numbers and drawing insights from analytics to make our hiring process smarter and more efficient.
Strong Analytical skills and Negotiation skills.
Comes with a proven track record of closing hard-to-find positions (preferably digital marketing) with quality candidates.
Detail-oriented
Organized and data-driven

Sr Manager – Shopify Developer

We’re seeking a Shopify Developer for a Sr Manager position, whose key responsibilities include completing web development projects, managing, and growing a team. This role requires strong leadership, as well as a seasoned commercial and problem-solving mindset.

Responsibility:

Working knowledge of the Shopify platform, as well as exposure to application development and the use of storefront APIs to extend Shopify functionality
Strong knowledge of liquid programming language and experience in development and application of custom/bespoke Shopify theme and modify pre-existing template(s)
Collaborating with the UX and UI design teams to produce seamless, robust, and responsive front-end user experiences
Manage multiple projects simultaneously, and be able to address their specific needs and requirements at a moment’s notice
Understand business needs that drive project features & functions and provide internal consultation
Create and build tracking and conversion funnels and focus on improving business metrics in order to implement optimizations for eComm conversions
Recruit developers, coordinate their training, and encourage their advancement.
Proficiency in and understanding of best practices for HTML5, CSS, JavaScript/Jquery
Have experience in migrating the e-commerce ecosystem in Shopify, Integrating third-party systems and Shopify supported apps
Strong understanding of the e-commerce principles and the associated technology/tools
Comfortable using version control systems (Bitbucket/GitHub)
The ability to use Shopify Plus features including scripts and flow to best utilize the front and back-end capabilities of the Shopify platform in building, launching and maintaining Shopify web-stores
Strong skills in MySQL, CSS, HTML5, jQuery, JavaScript, Web Services
Knowledge of additional platforms will be a plus
Strong Object Oriented Programming concepts

Bonus Points:

Experience with Bootstrap is strongly preferred
Experience with Vue.js, SASS, Webpack, Gulp
Superb troubleshooting & debugging skills
Able to work effectively in a fluid, fast-paced environment
A disciplined approach to testing and quality assurance
Positive attitude, high energy, and love for broadening web development skill set

Requirement:

Education: Bachelor’s Degree in IT, Computer Science, Computer Programming, or a similar field
5+ years of experience developing within the Shopify and Shopify Plus platforms
5+ years of experience in front-end technologies including, but not limited to, JavaScript, AJAX, HTML, CSS, SASS, XML
Shopify Plus experience is a must
Possess strong leadership skills, including managing, coaching and mentoring a team
Strong hands-on experience in daily eComm execution and process optimization
Interest in staying current and applying the most current best practices
Able to work effectively in a fluid, fast-paced environment
A disciplined approach to testing and quality assurance
Positive attitude, high energy, and love for broadening web development skill set

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